3 Tips to Improve your business online presence

n today’s digital world, a business’s online presence has become crucial right along with its physical presence. Around 70% of the customers use the internet to search for a suitable service to take care of their needs. In the past, posters, advertisements and word-of-mouth were enough to spread the message among the customers. Today, however, easier means are available for businesses to boost their customer numbers.

Keep reading the article to find out 3 ways businesses can improve their online presence in the current markets of high competition.

Make a website

What better way to secure your footing in the industry than by creating a website. A virtual version of a physical shop, the website should offer complete information about the products, no matter if they are being sold online or offline. After completing the first step, the next problem is how to get more people to visit your website.

An effective website utilizes all the tools available to boost its viewership and ratings, for example, through the use of SEO. Following other simple rules can also help increase the traffic to the website.

Post online ads

Online ads are a great way to get people acquainted with your business. Many social media platforms like YouTube, Instagram, Facebook, and Google offer paid advertising services. Through online ads, millions of people can know about your product. However, do make sure that your ad is engaging and fun, or else the users will simply scroll past it without sparing a second glance.

  • Make sure that the website is user-friendly. Use bigger and bolder fonts, easy-to-read text, and colours that improve visibility.
  • Include every little detail about the company/shop on the website, such as location, products, prices, timings, etc.
  • Create the website as responsive so it can be viewed on any device no matter its size.
  • Keep the response time and the speed of the website as high as possible, to make the pages load faster.
  • Put up informative blogs and articles on the site. This way, a person who is searching for a related topic may stumble upon your website. Not only will this increase the traffic, but may also lead to the person hiring your services.
  • Hire an SEO expert to take care of your website’s SEO to make it rank higher on search engines.

Create social media profiles

Another great way to boost online presence, and what has become a necessity for every company today, is being active on social media.

  • I steadily built up several followers. The higher the number of followers, the more famous your product is.
  • Keep posting regularly to keep the audience interested. If you do not have the time to do so, then hire a social media person who can keep the company running online.
  • Just as in the websites, keep the social media profile updated with all the latest information. A new product is being launched, post about it. The company is opening a new branch, post about it. Keep the viewers’ attention focused on everything you got. Communicate and connect with them, and be transparent as much as possible.
  • Answer the queries. It is a great way, not only to connect with the customers but also to provide more information about your services and products. Even if you don’t have the answer to queries immediately, acknowledge the user and ensure them that you will solve their problem promptly.

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